Google describes it as:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".
Generally, pages with higher PageRank will get better ranking in search engine.
Therefore, how to increase PageRank? Simple, you must have better quality links coming in and going out from your page. This is the basis of all tricks you may find online.
If you can afford to spend some investment, the Precision Keyword Finder below should be considered.
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