Sunday, May 24, 2009
Facebook users take their privacy very seriously--and the social-networking site received that message loud and clear.
Facebook created a firestorm of controversy earlier this week as word spread that it had changed a longstanding but little-publicized claim to an "irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license" for promotional efforts--which would no longer expire if a member deleted his or her Facebook account.
Facebook reorganized its terms of service on February 11. In a blog post, company legal representative Suzie White provided an explanation. "We used to have several different documents that outlined what people could and could not do on Facebook, but now we're consolidating all this information to one central place," White wrote. "We've also simplified and clarified a lot of information that applies to you, including some things you shouldn't do when using the site."
The blog post sounded benign. But the brouhaha arose on Sunday. Blogs declared the change a cause for alarm. Protest groups sprang up on the social-networking site, with more than 100,000 users joining one such group.
Privacy advocacy group Electronic Privacy Information Center was threatening to file a complaint with the Federal Trade Commission, demanding that the massively popular social-networking service return to its previous policies.
To get an idea how its users felt about the changes, Facebook began a poll in its users' News Feeds, asking them their opinion on the TOS change. And an overwhelming majority favored returning to its previous terms of service.
Facing a revolt of tens of thousands of its users, Facebook quickly announced that it was returning to its previous terms.
Efficiency is foremost for Ablewise.com. Hence, it is extremely important to Ablewise.com Classifieds that our users are able to post their classified Ads up as soon as possible, so that they can get sales in the shortest amount of time. With this in mind, the Research and Development team of Ablewise.com has looked into and streamlined its Ad posting process.
Users now no longer have to click a multitude of "Next" buttons, and only have to go through 2 pages of Ad details to be ninety percent of the way through in making their Ad live. To make it even simpler and the process shorter, after choosing the country/region and category/sub-category of an Ad, only three fields: the 'Available To' field, 'Ad Headline' and 'Ad Description' are made mandatory. You can of course choose to provide more details for the Ad that your potential buyers might be interested in.
To start the Ad posting process, simply click on http://www.ablewise.com/ads/postFreeAd/ to post a Free Ad, or http://www.ablewise.com/details/PowerAd/ to post a Power Ad.
Saturday, May 23, 2009
If you are on a limited or non-existent advertising budget use classified advertising. Classified ads come in a variety of sizes and costs. Many are free or inexpensive at least, and can be quite effective.
Classifieds appear everywhere from neighborhood newsletters to huge national newspapers and magazines that reach tens of millions of viewers per month.
I can attest personally the fact that CLASSIFIEDS DO REALLY WORK! You can get customers and prospects; as well as sell your product or service. But, ONLY if you know how to use classifieds to your advantage.
Here are four basic steps you can start using today to make your classifieds work for you.
#1 Target your best prospects.
"Targeted prospects. Target market." I wish I had a dollar for every time I have heard or read those words this year. Sounds cliché doesn't it? It's not! It's hands down the best way to make your ads work! Every newspaper, ezine, and website has it's own particular kind of audience.
Hear this folks: Your ads will not sell unless your product or service is something THAT PUBLICATION'S particular audience would buy.
To understand what type audience a particular publication is reaching, look at their articles and ads. What are they selling? What kind of folks would buy these items? Consider age, lifestyle, gender, income, and education level. It won't take very long at all and you'll have a good idea of
what kind of audience that particular publication reaches.
"USA Today" attracts a very large international audience primarily of very well paid business people. Your local bargain shopper newsletter probably focuses on working class folks looking for a bargain. The local daily or weekly newspaper tends to do best with local homeowners and citizens. A mail order tabloid often goes after thousands of opportunity seekers at a time. The internet by it's very nature tends to appeal to well educated, up-scale audiences in their 20s, 30s, and 40s.
#2 Write a good headline.
Definitely one of my "pet peeves." With any classified the headline makes or breaks the ad. I've told many of my downline members this over and over?" If you don't have a real attention grabbing headline your ad will never even be read." This is true folks. Very briefly put as much key information in your headline as you can in 3 to 6 words. This means your headline has to
get the prospects attention and tell him enough about the ad to make him want to read the rest of the ad.
For example if I had a computer I wanted to sell in my local weekly newspaper what should I write??.. It could vary somewhat, but I would primarily be dealing with a local family type audience. I could write:
COMPUTER FOR SALE! POWERFUL! CHEAP!
In 5 words I've told the prospect what the item is, something about it's quality and benefit (POWERFUL & CHEAP), and at the same time given a clue about the price.
If I advertised that same computer in a newsgroup that had an audience of computer enthusiasts; I would need to change the headline to reflect their more advanced understanding.
PENTIUM II, 333, LIKE NEW, UNDER $1200!
You want to show your prospect what your product, service, or opportunity will do for them, but DO NOT MAKE OUTRAGEOUS CLAIMS. No get rich quick. No millionaire in 60 day programs.
You know the kind I'm talking about I think. Small business owners can build a financial empire in business on the internet or off for that matter; but unless you are a super motivated, marketing superstar with hundreds of contacts it's not gonna happen in 30, 60, or 90 days. Do NOT make unbelievable claims.
#3 Keep the body of your ad short.
Shorter ads usually cost less. Even if you are somewhere that allows 50 or 100 words per classified, make your writing concise and to the point. No need to write in complete sentences in classifieds as long as you make sense. A good rule of thumb with classifieds is; if it can be said with less words effectively, use less words. Lay out the essential info about your product or service and SHOW THE PROSPECT HOW IT BENEFITS THEM! Give all your contact info. A name, mail address, phone number, email address, and website url add so much credibility.
3)Urge prospect to mail, email, or call now!
Words like free, new, amazing, now, how-to, discover, method, plan, reveals, advanced, and improved always work well in ads. Use the word YOU very often as you talk about the benefits of your product or service. Some expert copy writers capitalize the word YOU in their ads.
#4 Track your ads.
You are throwing your money out the window if you don't know which ads work and which ads don't. Key your ads and run them in only a few places at first to see how they work. The real pros always code their ads so they know which publications and which ads work. Not every
ad will do as well as you might expect. When you come up with a really good one that brings good response. PLASTER IT EVERYWHERE and don't stop till it stops pulling. Many of the higher traffic, online classified boards notify you when you get a response from their site. This is a nice feature and makes it easy for you to know how many responses came from that particular site.
I promise you that the few days it will take you to test some various ads will be nothing when compared to the response you will get from one really good headline and ad. Just try it and see for yourself.
By using the above 4 techniques in your classifieds you will reach more of your best prospects, sell or recruit more, and reduce the time and money you spend on classifieds.
Leon is webmaster and owner of Appalachian Online Marketing at http://www.appalachianmarketing.com. At Appalachian Online Marketing you can find everything you need to turn your struggling business into an explosive moneymaker! Free subscription to Absolute Internet Marketing Resources Ezine containing the most current, up to date online marketing resources on the planet!
*Article may be used freely as long as the entire article appears along with this sig file.
Have you looked at the classified section of your favorite newspaper, ezine, or website lately? Have you noticed all the brilliantly written classified ads? Me either.
To make sure that your classified ads stand out in a crowd, use some simple rules, some creative flair, and an award winning formula. If you follow these A-B-C's for writing effective classifieds, you will increase your response rate and your profits. And that's what it's all about.
Here is your quick and simple A-B-C guide for writing classifieds that sell.
A. Think like your reader. While you are writing your ad, always remember that your reader is thinking 'What's in it for me?'
B. Write your ad to one person. Pretend you are sitting beside your reader having a one-on-one conversation. Don't address your entire market at once. There is only one person at a time reading your ad.
C. Write a benefits list for your products. Remember, benefits are not features. Here is an example.
FEATURE: Make a million dollars online
BENEFIT: Enjoy the luxurious lifestyle of the rich and famous, right in your own home.
See the difference? A feature is what your product or service does. The benefit is the feel good feeling you get from the feature. Now write a list of all the benefits you can think of for your product.
D. Edit your list of benefits and select the best one. Writing a successful classified is like writing a sentence, you focus on one thought at a time.
E. Write the headline for your classified, using the benefit that you have chosen. The headline is the most important element of your ad. If you don't grab the reader's attention in a milli-second as they are scanning all the classifieds, you've lost them.
F. Write the body of your classified using the features that support your benefit.
G. Begin writing your classified without thinking about the final size of the ad. Write as much as you can about your product, but stay focused on the benefit that you have chosen. By the time you are done you may have a whole page of copy.
H. Edit your ad. Most ezines run classified ads that are approximately 5 lines long and 60 characters wide. Use this guideline to edit your full page of copy down to a normal classified size. Pick out your best sentences, power words, and convincing arguments that will make your reader click on the link to your website or send you an email.
I. Make sure you include your web address and email. Use http:// before your website address, so that it looks like http://www.bpcpublishing.com and mailto: before your email address, so that it looks like mailto:email@example.com Don't put a period after .com or you can ruin your link.
J. When you have finished the ad, go back and read it, polish it, and read it again. Leave it for a couple of days and come back and read and polish some more.
When you are writing your ad, make it believable. Using a lot of !!! may get attention, but it makes your ad look gimmicky and less believable. People genuinely want to believe what they are reading, but if you come off like a snake oil sales man, no one will respond to your ad. Your
credibility is key.
There is much more to writing a classified ad than just verbally throwing up on your reader. You need to be refined and put some thought into what you are saying. These A-B-C's will help you write a successful and profitable classified ad.
Good luck and God Bless
Wednesday, May 20, 2009
1. Review your goals and markets for your site:
a) Are there clear business goals and desired outcomes behind your Web site, and for each major page or section? How will you evaluate your success?
b) Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?
c) Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?
d) How compelling are the "calls to action" on each page?
2. How can you take your online business to the next level?
a) Is your site making the best use of available technologies? How will you stay on top of online
developments in your field? Are all appropriate staff involved?
b) Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for wider promotion?
c) Are you taking full advantage of "real-world" opportunities to promote your site?
d) Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?
e) Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?
3. Review your Web traffic reports:
a) Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?
b) What are the top exit points from your site? Where are you losing conversions?
c) Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?
d) Do the search phrases for your site suggest ideas for new areas of business development?
(c) 2005. Philippa Gamse.
Wednesday, May 13, 2009
By Allan Gardyne
When I left school, the first job I got was as a cadet reporter for a small daily newspaper, in Oamaru, New Zealand.
In those days, the entire editorial office, in one small, scruffy room, consisted of the editor, a sub-editor/reporter, a photographer/reporter, a proof reader and me. With a team that small, everyone had to be adaptable.
Occasionally, the editor would give me a few writing tips, such as, "Imagine you're talking to ONE person," or "How many of our readers CARE about this?"
However, most of the time he was too busy to teach me, so I learned to teach myself.
During the day, I'd pound out articles. Each night, I'd go home and re-read my articles in the newspaper.
I was often appalled and embarrassed to see how sloppily worded they were. It's odd how errors can jump out at you a few hours later - mistakes that your eyes skimmed over at the time.
Apparently, the editor was in too much of a hurry to edit my articles properly.
So I had to learn to fix them myself.
Gradually, I developed a simple, reasonably clear writing style. I don't claim to be a brilliant writer. I'm good enough to get the job done.
Why is this important to you?
Because affiliate marketing is all about making a connection between you and your reader.
You don't have to be a brilliant writer to succeed in affiliate marketing, but you do need to be good enough to get your point across, to communicate clearly.
If English is your second language, this is even more important for you.
Here are 10 things I've learned that will improve your writing, help you communicate more clearly, and sell more stuff...
- Get rid of distractions. Find a quiet spot to do your writing. Turn off the radio, TV and music. You may think you can do two things at once, but what you're actually doing is switching from one to the other.
- Don't stop. Bash it out, no matter how rough it is. Keep going all the way until it's finished. Only then is it time to go back and tidy it up. Resist the urge to edit as you go. Editing as you go interrupts the creative flow. Your article is likely to take 10 times as long to do if you edit as you go.
- Write simply. Your readers are in a hurry. They don't want to waste time trying to figure out what you mean.
- Tell a story. Stories get your readers involved. (For heaven's sake, make them TRUE stories. I'm delighted to hear the FTC is cracking down on some of the fake stuff out there. If you don't have a good story to tell, interview someone who has.)
- See things from your reader's point of view. Keep asking yourself, "What do they want to know?"
- Read it aloud. This makes it easier to spot awkward patches where the words don't flow smoothly.
- Edit later. Put your writing aside and re-read it hours or, better still, days later. It's amazing how you see your article with fresh eyes and spot ways to improve it.
- Read more. To improve your writing, turn off the TV and read books, magazines, newspapers, newsletters - anything. The more you read, the more you'll recognize good writing when you see it.
- Practice. One of the best ways to learn to write is to WRITE. When you learn a skill, you create new neurons and new pathways in your brain. The section of your brain used for writing will expand. If you don't believe me, read "The Brain That Changes Itself" by Norman Doidge. Good libraries should have it.
Write something every day.
a) Keep a journal of your ideas and plans. It will help your business as well as your writing skills.
b) Go to our affiliate forum -
http://www.AssociatePrograms.com/discus/index.php - and write something there every day. Keep writing. You WILL improve.
c) Write an article every day - either for your website or to publish on a related website. Don't worry about making it perfect. Just do it.
* Don't be a perfectionist. Resist the urge. Instead of aiming for an A+ job, aim for a B+. Write it quickly. Get it done.
You'll be pleasantly surprised how much faster you work and how much more you achieve. Upload it to your site, even it's not perfect.
Look at people you know who are making big sales in affiliate marketing. Do you think they're perfectionists? Not likely. They're good at getting the job done.
Get your stuff online so that it can attract traffic and make sales. You can always go back and improve it another day. But get it online. It won't make money for you if it's sitting unpublished on your hard drive - or still in rough notes somewhere.
Remember, clear communication is right at the heart of all successful marketing. So time spent improving your writing is an excellent investment.
In the meantime, you can go to places like Elance and hire a writer. If you've tried that, you'll know it's very time consuming trying to find a GOOD writer.
A quicker, easier option is to buy unique articles from our writing service.
In collaboration with affiliate coach Dan Ho, we provide a solid, reliable writing service, Content Kingdom - http://www.content-kingdom.com - whose writers will write original, unique articles for you.
If you're a perfectionist, you can improve the articles you buy and add your own personality to them. Most affiliates are pleased with the articles just the way they come.
You don't earn commissions until you get things done.
Buying articles is a way of getting things done faster.
"Exercise the writing muscle every day, even if it is only a letter, notes, a title list, a character sketch, a journal entry. Writers are like dancers, like athletes. Without that exercise, the muscles seize up." - Jane Yolen.
Saturday, May 9, 2009
Yes, they seem like small differences, but sometimes Search Engines treat each variation as a separate page, diluting your "link juice" to them. And then there are all the ways that sites might send you traffic, using slightly different dynamic URLs. And then, of course, you might have several pages that are very similar.
The canonical tag tells the engines...
This one. Use THIS URL. It consolidates all the links to the one URL. And it also tells engines that you are NOT using duplicate content tricks.
Thursday, May 7, 2009
"Twelve megapixels is, I think, enough for covering most applications most customers need," said Akira Watanabe, manager of Olympus Imaging's SLR planning department, in an interview here at the Photo Marketing Association (PMA). "We have no intention to compete in the megapixel wars for E-System," Olympus' line of SLR cameras, he said.
Instead, Olympus will focus on other characteristics such as dynamic range, color reproduction, and a better ISO range for low-light shooting, he said.
Increasing the number of megapixels on cameras is an easy selling point for camera makers, in part because it's a simple concept for people to understand. Even though having more megapixels can enable larger prints and enlargement of subject matter through cropping, adding megapixels comes with some drawbacks.
For one thing, smaller pixels can mean more noisy speckles at the pixel level and can reduce the dynamic range, so brighter areas wash out and darker areas become swaths of black. For another, images take more room on memory cards, hard drives, and Web servers, and cameras need more powerful image processors to handle them. And yesteryear's cameras already had plenty of pixels for making 8x10-inch prints, a size few people exceed.
Camera and sensor makers have been steadily improving digital cameras to compensate for the drawbacks, though. The space on the sensor that's devoted to electronics rather than light gathering has been reduced. Other improvements have come with the tiny microlenses that help each sensor's pixel to gather more light and with the color filters that determine whether a pixel records red, green, or blue.
Some still need more megapixels
Olympus' view is focused chiefly on mainstream photographers. Studio and commercial photographers taking pictures for magazines certainly have a need for more megapixels, Watanabe said.
"We don't think 20 megapixels is necessary for everybody. If a customer wants more than 12 megapixels, he should go to the full-frame models," Watanabe said.
The sensors in Olympus' SLRs, an element of the Four Thirds camera system also used by Panasonic, are smaller than those in mainstream SLRs from market leaders Canon and Nikon and much smaller than those in full-frame cameras. Those employ sensors the size of a frame of 35mm film, 36x24mm.
The 12-megapixel view isn't a new one at Olympus.
"I personally believed, before starting the E-System, that 12 was enough," Watanabe said. "We interviewed many professional photographers, people in studios, about how many they needed in the future. Before we started, the system, we had a rough idea we'd be at a plateau at 12 megapixels. We gradually increased the pixel count," with the newer Olympus SLRs now reaching that level.
Watanabe had another bold projection: autofocus will change dramatically in SLRs.
Today's SLRs use a "phase detect" autofocus subsystem in which some light is diverted from the viewfinder to sensors in the bottom of the camera. These sensors enable the rapid autofocus that helps make SLRs much more responsive than compact cameras, which use a "contrast detect" method that analyzes the data from the image sensor itself.
Watanabe, though, believes image sensor-based autofocus soon will outperform phase-detect systems. That's important not just for compact cameras, but also for SLRs that today often have an awkward problem with composing a shot using the camera's LCD: when the sensor is in use to run the display, the phase-detect autofocus subsystem can't be used. That means live view on SLRs today is typically a frustratingly slow process.
"In terms of speed, phase detect is faster. But imager autofocus will soon exceed phase detect," Watanabe said.
And speed isn't of course the only factor. "In terms of accuracy, imager-based autofocus is much more advantageous. It directly focuses on the surface itself," the exact location where the image will eventually be recorded. "Phase detect focuses not on the real surface but on a virtual surface," the focusing subsystem reached via a moving mirror.
Imager-based autofocus doesn't require the full use of the image sensor area, so it doesn't directly increase power consumption concerns, he said. In Olympus's new midrange E-30 SLR, for example, autofocus uses only a few points on the sensor when autofocusing in live view mode.
This article was originally posted on CNET News.
Today we will start generating some traffic from classified ads on Craigslist.
Before we get started, let me state here that while Craigslist still represents the apex of traffic generation classified ad sites… posting ads to Backpage Kijiji, USFreeAds and others are extremely effective.
Now, there’s classified ad traffic…
There’s Craigslist classified ad traffic!
Some of the best free traffic on the internet from classified ads can be generated from Craigslist.
In some ways, Craiglist is like eBay.
eBay is a huge marketplace with two distinct groups of people… BUYERS and SELLERS.
In similar fashion, Craigslist is a huge marketplace of two distinct groups of people… SHOPPERS and PROVIDERS.
* Shoppers are seeking jobs, products and services.
* Providers are providing jobs, products and services.
What makes this dude Craig and his list so popular is of little importance. What is important are the stats.
It’s reported that…
* +40 million people use Craigslist every month.
* Craigslist gets 10 billion page views a month.
* And Craigslist is currently serving 567 cities in 55 countries.
Seems like there’s just one big international party taking place over at Craigs joint.
His party list has gotten mighty big… and guess what?
YOU are invited to the party…so put on your dancing shoes!
If you are looking for a way to crank up your traffic, leads and sales then I highly recommend you test some free ads on Craigslist.
From my experience, there are three things that will really turn Craigslist into a traffic workhorse for you.
1. A great free offer.
2. Great graphical ads.
3. A large volume of ads.
When it comes to #3, you will want to consider outsourcing this.
Doing large volumes of ads on Craigslist crosses over into more advanced methods as well as using controversial auto-posting software and outsourcing.
There was a time when auto-posting software for Craigslist was abundantly available. Today however, just about all of those software programs are gone.
It’s not that the software didn’t work… it’s that it didn’t work for long. It seemed like Craigslist was always several steps ahead of the automators who tried to exploit Craiglist.
That said, there are still ways to post large volumes of ads on Craigslist, however that goes beyond the scope of this post.
For this post, let’s keep it straight and simple by sticking with the basics that you can use to start posting on Craigslist today.
So, you can click here now to download your 3 page Craigslist Traffic Generation Checklist that will give you the basic steps you need to start generating traffic TODAY from Craigslist!
Tuesday, May 5, 2009
You have to figure out what is currently working for other internet marketers and attempt to clone their techniques. This might sound as if you are spying on others. In a sense it is, but it works. Look at as many internet marketing statistics as possible. Does each site have a PR rating? Are they using the keyword phrase as anchor text? How many backlinks does each site have that use the keyword phrase as the anchor text?
After gathering the internet marketing data, you will be in a good position for setting up a great campaign that will help you to place on page one of any search engine. For example, if the top three sites have around 10 backlinks that have an average PR of 2 using the keyword phrase as the anchor text, attempt to get more than ten such backlinks.
Another good example of internet marketing statistics that will help you to target money making niches or products is to gather information on the sales history for certain clickbank products. A useful statistic to deduce is the refund rate on a Clickbank product. If the product is refunded 50 percent of the time, maybe promoting this product will be a total waste of your time and energy.
Good luck with your present and future campaigns and make sure that you try your best to conduct lots of research on a niche, product or service beforehand. Remember that information is power.
Saturday, May 2, 2009
Google describes it as:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".
Generally, pages with higher PageRank will get better ranking in search engine.
Therefore, how to increase PageRank? Simple, you must have better quality links coming in and going out from your page. This is the basis of all tricks you may find online.
If you can afford to spend some investment, the Precision Keyword Finder below should be considered.
Friday, May 1, 2009
Like most forms of printed media, the classified ad has found its way to the Internet.
Internet classified ads are more readily searchable and may foster a greater sense of urgency as a result of their daily structure and wider scope for audiences.