3 Words That Sell Like Candy!

In keeping with the theme of creating and improving your sales pages and ad copy, here is a tidbit from Lary Dotson that will help you craft "customer friendly" ad copy.
3 Words That Sell Like Candy!
by Larry Dotson

1) Fast

Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.

For example, you could say:

"Our product works fast!" or "Our product comes with fast shipping options."

2) Guaranteed

Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard-earned money buying your product.

For example, you could say:

"Our product comes with a 90-day money-back guarantee!" or "Don't forget our product comes with a lifetime guarantee!"

3) Easy

Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.

For example, you could say:

"It's the easiest way to lose weight!" or "It's easy to order - just click here and fill out your information!"


--------------------------------------------------------------------------------

10,000 Sales Letter Words, Phrases & Templates!
Just visit: http://www.ldpublishing.com