On Writing Advertising Copy

Master advertiser Claude Hopkins defined the art of copywriting as "Salesmanship in print", Judith Charles defines a copywriter as "A salesperson behind a typewriter".

Their definitions are great because none of use terms like: fun, pleasing, entertainment, etc... and those are the lines that most copywriters run by these days. The goal of writing advertising copy is not to be liked - it is to sell more of your products and services.

The advertiser should not be concerned if people like his commercials or ads, or if they are entertained by them. If they are, fine. But advertising is the mean to an end, and the end is to increase sales and profits for the advertiser.

Everywhere you look you'll find stunningly beautiful ads, artful catalogs and brochures and impressively created tv commercials... but think about them for a minute. Do they really persuade you into buying their products just because of those nice advertisings?

Sometimes, inexpensive ads, written in a simple and direct form without a lot of fluff, do the best job selling. Burn that last line in your mind as if your life depended on it, because in a sense, it does - your business life is in direct relation to that concept.

That concept applies to every advertisement you write: brochures, catalogs, direct mail pieces, postcards, websites, salesletters, etc.
In order to sell more of your products, you ad must do three things:

1) Get the attention of your prospects

2) Communicate the benefits of your product or service

3) Persuade your prospects into taking the desired action

During this short copywriting primer, you'll discover exactly how achieve each of the three crucial steps to make your ads bring in the results you expect.

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Ad Tips : Sell What The Public WANTS & WILL Pay Money For!

It's The Law Of DEMAND & SUPPLY.

Sell what the public WANTS and WILL pay you money for.

If what you KNOW is NOT what the public wants, don't waste your time trying to sell it.

You really should consider finding a market with a heavy demand for answers etc... from my experience there is a huge risk of failure going into any market without a demand for the product being created.

So how do you find HOT subjects that the public is hungry for?

It's simple. Look around for what 100's of people are asking questions about. What does is it seem like a sizeable amount of people want or need and can YOU provide them with a

SOLUTION to their dilemma?

Honestly, that's what every smart internet marketer making A LOT of money from the internet is doing. If you choose to do differently though, that would be YOUR choice.

But it's like I said - If you don't SELL what a GREAT Deal of people are interested in and WILL buy, then you might as well NOT try selling anything on the internet at all.

PS: There are exceptions to this rule however as in EVERYTHING else in life...;-)

The important thing is to BE in the RIGHT place at the RIGHT time with the RIGHT product or service - If you can manage to do that, your success is Guaranteed!

I'd like to know please How to go about discovering what the public wants online?

So I can create a much needed "info product" out of this want and deliver quality answers to their questions.

I know most would say "Just write about what you "already" know" but what if what I know isn't what many people want or are interested in? How can I find what will sell before I go out spending time and money creating a product to offer?

Please any replies and advice on how to determine what kind of HOT selling "How To" products to sell would be appreciated.

Thanks! The internet's worst paradox!

Many tell you to sell only what you love. But what if what you love is never going to make you any money? what if the thousands of people you're trying to sell to couldn't give a hoot what whether you love what you're oferring them or not and they simply won't buy it from you. If THEY don't love it. forget it. You won't sell a damn thing!

But then (and here's the paradox), you can't very well go out on the internet to sell something that's HOT and people LOVE if YOU DON'T LOVE what you're selling to them as well!

It's a crazy paradox, but there you have it - it exists, as plain as day!

It has to be hot, you have to LOVE it or you don't have ANYTHING!

How do you drive traffic?

I suggest getting your hands on a REALLY GOOD (and targeted to your interest groups wants) prize for doing so.

Remember, they're thinking, "What's in it for me?" and need to be motivated. I suggest that you think about who it is you want to target and create a really nice sized package that is in tune what they are interested in as a group (you'll have to do your own research on this one).

Where do you find you target market and announce your survey?

My idea is for you to look into your interest and check out all of the info products that are currently out there. If you can, buy as many as you can that pertain to a single subject (which

should also be a popular or best seller) and see if you can't take what they have written, pick a more specific topic within their product, and fill in the wholes that they left.

People are ALWAYS looking for more detail - and no one information product can hit it all - AND, since it's a popular or best seller, you know there is a market. Just find out what your "competitors" missed, or made unclear and see if you can't do better.

There are a few questions I'd think about when deciding what kind of infoproduct to create. \

Here they are:

1. What do YOU want to learn about that's not readily available online? I'm sure there's SOMETHING you're curious about that there are no e-books on. After you figure that out, go around to different discussion forums and ask people if they'd be interested in the same topic.

Don't do it like you're about to create the product, but casually ask something like, "Does anyone else wonder where all the good resources on XYZ are on the Internet?" Not necessarily that clueless, but you get the point. If people point you to some resources, use those when you're researching info on your new book if there aren't many to be found.

If there ARE already e-books on the subject -- a LOT of them -- move on to something else. If there are only a few, you have a much better chance of dominating that market.

2. What are my subscribers/website visitors continually asking me for? You DO have an ezine, don't you? If so, you probably have several hundred people that trust your judgement, and

come to YOU for advice before they go to anyone else. What's your specialty? What questions do you hear the most? Use the answers to those questions as the basis for your new book.

3. What kinds of questions are people asking OTHER established marketers online? If you don't have your own ezine or site, this one will be most helpful. Again, visit a few discussion groups. See what people are asking for that's not already on the market.

4. And finally, what product do I realize could use some major improvements, and can *I* be the one to make those changes? There may be a lot of info on certain topics that you'd like to write about. But, if people are still asking, this could mean that they're dissatisfied with the info that's already out there. Here's your chance to show them what you know, and establish your own product on those topics.

Here's Why USDFreeAds Classified Ads Posting Site is the Best

1- With $9.95 per month, you can put as may ads as you wish.

2- The USFreeAds is a 10 years old website and have very high pagerank. This make your and appear higher in search engine depending on keywords that you use.

3. If you do it right, and you have Adsense revenue system running on your site, the USFreeAds is a very good system to attract search engine traffic. Again, the carefully selected keywords are important.

The Psychology of Color and Internet Marketing

By Pam Renovato




As Internet marketers it is imperative that we constantly look for ways to make a good impression on our viewers. Your business depends on it. We only have a short amount of time, before a decision on whether or not we are professionals will be made. We must make good use of this time.

The first instant we have at presenting ourselves to viewers is our web page. Which brings us to the importance of good design and proper color choices. First impressions are very important. We must make the best of them because we are only allowed one.

Remember this is your store front, and you must treat it respectfully. While content, customer service, a niche in your market, and a high subscriber list, are crucial to your life on the internet. Good web page design and proper color choices, are crucial as well. It is a good part of the reason why viewers bother to look over your content at all. Regardless of how incredible your content may be, you need to welcome them and make them feel at home, while they are there.
Or, they will leave.

Did you know you can control the mood of your visitors by using certain color choices? This is a simple concept that is very often ignored. Why?

Human emotions are very often triggered by color. You need to know which colors trigger which emotions.

Color can make the difference between buying and selling, if used correctly. You need to choose the right color combinations for your site and product.

Everything we, buy, eat, wear, and all of the things that take up space where we live, work or play, all have colors. These colors provide a psychological and emotional response in everyone. These responses reflect who we are and the things that we think and feel.

Color is the first thing we notice and the last thing we forget. If used properly it can be a powerful tool. It is the doorway to our deepest thoughts and feelings, and desires. This is an issue worth discussing.

Which colors should you use?

Well, it is always best to keep your main content on a white background. This is easier on the eyes and will provide a sense of professionalism. The color white triggers emotions such as: purity, peace, and perfection.

While white is an important color, you will probably want to complement your site with other colors as well. After all, there is creativity in each and every one of us. There is a huge color spectrum for us to choose from. Which colors are best!

Here are a few ideas to help you.

Red colors can stimulate warmth, hunger, and excitement. Cooler colors such as green and blues,
enhance calm and content feelings. Dark colors make objects seem heavier, while light colors make them seem lighter.

Yellow may reflect a lack of worry, while black a troubled state. Of course not all colors mean the same things to all people. Yellow may sometimes mean cheap, green may mean money or greed, black may mean elegance or death.

Color has become a science and it is a much needed weapon as part of your marketing arsenal. You will need to take great thought in choosing color as it will identify you, because once a color is "owned" it is associated with you and your company. I am sure you have noticed this with examples such as Coca Cola red, Tide orange, and John Deere Green. It is just as important to your identity as your logo. If a shape provides a symbol, be aware that color does the same.

Think carefully when choosing colors! Applying a certain color to your product is just plain logic.

For example: In stores, colors identify flavors, brands, and products: Green in a cleaner says pine- in a mouthwash says mint, blue very often means strong mint - icy cool. Clear means additive free. Red found in strawberries, cherries, and apples is very appealing. You would never choose gray for laundry detergent because you don't want gray clothes, you want brightly colored clothes. Blue, very unappetizing on a dinner plate, is much more successful as a dinner
plate.

Because they strongly affect mood, grays and browns seem somber and often depressing. But they can take on a more cheerful attitude with complements of red. No matter how you use them they suggest weight, or something heavy. This would provide your visitors with a feeling of stableness and strength. Emotions like this will help your visitors to associate your site with solidity and confidence. Other colors such as burgundy, oyster, beige, and blues will also provide a feeling of solidity.

The list goes on and on.

Don't over look the issue of color with your business.
Believe me it matters!

You see, once we lived in a black and white world. TV was black, printed publications were predominantly black. All of that changed in the 60's and has created a chain reaction that holds true today. Color is the most important attention getter. As humans, we bring our own tastes to the world. How do we choose which color to be identified with? What is the right color?
Sometimes there is no right answer, you just have to take your best shot. But the number one choice of Corporate America is still blue.

About The Author
Pam Renovato is the web master of a newly renovated: The Free Advertising Network. What will you do when you discover all of those other marketing packages don't work? Try using your use your teeth! 4 great memberships one low monthly price!

Classified Advertising Techniques

The absolute #1 key to advertising is consistency. ...and soon momentum carries it almost by itself. All you have to do is keep pushing.

Most important part of your advertising. Choose your headlines wisesly. Craft your ads carefully. A poor headline and / or ad will ruin your advertising, so take your time. Please don't rush into posting your ads. Take your time to develop strong headlines. Ask yourself, "Would I respond to that headline?" Just placing an ad does not guarantee you hits. You need a killer headline to grab the attention of the reader.

You have several options here of how you want to advertise on Classifieds.

(a) Change Your Headline. You can post the exact same ad with 10 different headlines. It's a proven fact that the headline makes all the difference in your advertising. A good headline turns glances into stares. Many of my clients use the same classified ad in all 10 of their posts, but simply change the headline.

This is especially good if you are tracking your ads. By also changing the URL or email address within your ad, you can determine which of the headlines produces the most hits. Since the ad itself would be the same, then the only difference would be the pull of your headline. (If you are a member of the Profits Vault Private Site, then refer to the section on "Testing and Tracking" for a detailed explanation of how to track your ads)

Please don't rush into posting your ads. Take your time to develop strong headlines. Ask yourself, "Would I respond to that headline?" Just placing an ad does not guarantee you hits.

You need a killer headline to grab the attention of the reader.

If your headline doesn't do that, then you are just wasting your time.

Here are 12 "fill-in-the-blanks" headlines that have been proven effective that you can use for your own advertising, along with some examples.


They Didn't Think I Could ___________, But I Did.

• They Laughed When I Sat Down at the Piano - But Now When I Started to Play!
• They Grinned When the Waiter Spoke to Me in French - But Their Laughter Changed to Amazement at My Reply!
  

Who Else Wants ___________ ?

• Who Else Wants a Movie-Star Body?
• Who Else Needs an Extra Hour Every Day?

How ___________ Made Me ___________.

• How a "Fool Stunt" Made Me a Star Salesman.
• How a Simple Idea Made Me "Plant Manager of the Year."
• How Relocating to Tennessee Saved Our Company One Million Dollars a Year.

Are You ___________ ?

• Are You Ashamed of the Smells in Your House?
• Are You Smarter Than Your Boss?
• Are You Prepared for the Japanese Invasion of Your Industry?

How I ___________.

• How I Raised Myself From Failure to Success in Selling.
• How I Retired at Age 40 - With a Guaranteed Income for Life.
• How I Turned a Troubled Company Into a Personal Fortune.

How to ___________.

• How to Collect From Social Security at any Age.
• How to Win Friends and Influence People.
• How to Improve Telemarketers' Productivity - For Just $19.95.

If You Are ___________, You Can ___________.

• If You Are a Nondrinker, You Can Save 20% on Life Insurance.
• If You Are a Football Expert, You Could Win $50,000 Next Weekend.
• If Your Firm Uses "Temporaries," You Might Qualify for $1,000 in Free Services.

Secrets of ___________.

• Secrets of a Madison Avenue Maverick - "Contrarian Advertising."
• Secrets of Four Champion Golfers.

Thousands (Hundreds, Millions) Now ___________ Even Though They ___________.

• Thousands Now Play Even Though They Have Clumsy Fingers.
• Two Million People Owe Their Health to This Idea Even Though They Laughed at it.
• 138,000 Members of Your Profession Receive a Check From Us Every Month Even Though They Once Threw This Letter Into The Wastebasket.

Warning: ___________.

• Warning: Two-thirds of the Middle Managers in Your Industry Will Lose Their Jobs in the Next 36 Months.
• Warning: Your "Corporate Shield" May Be Made of Tissue Paper - 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses or Lawsuits.
  

Give Me ___________ And I'll ___________.

• Give Me 5 Days and I'll Give You A Magnetic Personality.
• Give Me Just 1 Hour a Day and I'll Have You Speaking French Like a "Pierre" in One Month.
• Give Me a Chance to Ask Seven Questions and I'll Prove You Are Wasting a Small Fortune on Your Advertising.
  

___________ Ways To ___________.

• 101 Ways to Increase New Patient Flow.
• 17 Ways to Slash Your Equipment Maintenance Costs.
  

Just simply fill-in-the-blanks and you've got a ready-made killer headline.

(b) Change Your Category. You can post the exact same ad in 10 different categories and subcategories. Another subtle change in posting habits that can produce a tremendous amount of exposure is to simply post the same ad in different categories and subcategories. By doing this you reach the viewing eyes of readers in 10 different topics of interest.

For example, if you are advertising a Web Marketing Course, then you can post your ad under "Business Opportunities," "Internet," "Advertising and Marketing," "Information Products," "Work at Home." and several other related subcategories.

Mr. Smith steer completely clear of "Business Opportunities" because he views them as scams. But, he IS interested in learning how to promote his internet business, so he heads off to "Advertising and Marketing." Bingo! He sees your ad.

By contrast, Mr. Jones isn't interested in "Advertising and Marketing" at all. In fact, he doesn't even have anything to advertise! But, he IS interested in finding a way to earn some extra money on the weekends. So, he visits Yahoo! Classifieds' "Work at Home" section. Bingo! He sees your ad, as well.

Different categories means different readers. Different readers means more eyeballs locked on your ads.

Do I really need to tell you what that means? $$$

(c) Change Your Content. You can post 10 different ads highlighting different benefits of your product or service.

The most important thing that a reader wants to know when reading ANY advertising is,
"What's in it for me?" They don't care that your gizmo is the fastest, cheapest, top-rated, best-selling on the market. They simply want to know, "What's in it for me?"

So, tell them for pete's sake!

Re-read this sentence from the paragraph above, because it's important. "They don't care that your gizmo is the fastest, most cost-effective, top-rated, best-selling on the market."

But, you're proud of that, aren't you? You're pleased that yours is the fastest, most cost-effective, top-rated, best-selling on the market, right? So, communicate it to the reader in THEIR language.

What is their language? "What's in it for me?"

• Don't tell them that your gizmo is the fastest on the market. Communicate in THEIR language. Tell them it will save them valuable time that they can use on the more important things in life.
• Don't try to convince the reader that your gizmo is the most cost-effective on the market. Communicate in THEIR language. Convince them it will save them valuable money that they can spend on something they would really like to buy.
• Never, never, never tell them your gizmo is the top-rated in the market. Communicate in THEIR language. Compel them try your product because they deserve the very best, something that is going to be benefical to them.
• They don't care that your product is establishing new sales records, so don't tell them. Communicate in THEIR language. Point out that thousands of hard-working folks just like them are seeing their lives improved because of your product.
  

To compel people to respond to your ads, you've got to speak their language. You've got to answer the one burning question that is on every single person's mind...

..."What's in it for me?"

So, stress different benefits. In one ad stress how it will save money. In other ad, how it will save time. In still another, how it will improve their lives. Stress benefit after benefit.

Again, there's a point to this. Mr. Smith may earn $250,000 a year and doesn't care a thing about saving money. But, he is interested in saving time. Mr. Jones may be a do-it-yourselfer who enjoys investing his time, but he doesn't have any money to waste.

Different benefits appeal to different people.

And you want them ALL to respond. So, change your benefits. Stress them all.
Another variation of this is to target different audiences completely. Instead of simply posting to different related categories, post to different unrelated categories...

...while stressing the benefits to each specific target audience.

This is something that we have found to be very effective. Let me explain.

Suppose you have some dandy new "Work at Home" course that reveals a simple formula that anyone can follow to earn extra cash from their home. You've been posting your ads to the "Work at Home," "Business Opportunities," and "Internet" categories. Let's say you've been using the headline...

Earn $2,000 a Month In Your Spare-Time.

Now, take that same classified ad and head over to the "Wrestling Fans" category and with one simple change to your headline...

Wrestling Fans, Earn $2,000 a Month in Your Spare-Time.

Voila! Like magic you have a headline that is all but guaranteed to get some hits from the wrestling fans who read the classifieds posted in that section. Sure, they came to the classified ad section looking for some cheap tickets to Wrestlemania or an autographed Sable poster. But, who can resist an opportunity for me, a wrestling fan, to earn $2,000 a month in my spare-time?

You're speaking their language.

Of course, the possibilities are endless here...

Homemakers, Earn $2,000 a Month in Your Spare-Time
Dallas Cowboy Fans, Earn $2,000 a Month in Your Spare-Time
VCR Owners, Earn $2,000 a Month in Your Spare-Time
Athletes, Earn $2,000 a Month in Your Spare-Time
Gardeners, Earn $2,000 a Month in Your Spare-Time

You get the idea. With a little creativity you can alter your headlines and ads just a bit and reach an entirely different target audience.

(d) Change Your Product. You can post 10 different ads for 10 different products and services.

Obviously, you can also choose to advertise 10 completely different products and services with your ads.

So, what should you do? Different headlines, same ad? Target your audience? Different products?

Actually, you can do them all. Let's find out how, shall we?

The key is to get started and then keep pushing.

Well, what are you waiting for?!

Where Are YOU Fishing?

John is very happy because he has just finished creating his first website. He's excited, anxious and has great anticipation that mobs of visitors will come to his site.

John begins to place his ads on free classified sites, submit his URL to search engines, link pages and he has joined a few banner exchange programs, but to John's surprise nothing happens. John commits to place his ads and submit his URL everyday, but 6 months later he receives very little results from his marketing efforts.

Sounds too familiar, right?

Why does it seem that when we try to do everything in our power to promote our online businesses, it appear that it still comes to nothing? In the end it seems that you have only wasted YOUR time and YOUR money?

There could be many reasons why marketing efforts fail: You could have a poor ad copy, promoting the wrong products or services, capital, etc...

Many of us are like John we just think if we put it out there, people have to come. But this attitude is totally wrong! If you continue to think this way you'll continue to waste more of your time and money!

I was once told that marketing is like fishing. If you only have one line in the water, you'll catch a fish here and there. But the more lines you throw out, the more fish you'll catch.

Which meant I should place more ads on classified sites, in more ezines, in more media, submit my URL to more search engines and link pages. This also meant that I should try to plaster my ads everywhere when given the opportunity; because the more people to view my ads, the more responses I will receive.

As marketers isn't this our attitude already? We want everyone in the world to see our ads and purchase our products or services; so why does this perspective also fail?

Although the internet is one of the greatest mediums that gives us all the advantage and the ability to market our products worldwide; let's face it, the world is not interested in your products. Let's say that one of your ads brought in 250,000 orders in one day. Will you be able to handle these orders? Most small businesses wont. Casting many fishing lines into the waters may sound good, but this can be your guaranteed road to failure.

Let's look at marketing as if we all were fishermen. We hear that big fish bite down at Prospects Lake. We all gather at Prospects Lake and throw out our 5, 10, 20 fishing lines everyday in hope of catching all these big fish. We figure the more lines we put out there, we are bound to catch all these fish. But what do you think will really happen?

With all those lines out there the fish will probably become confused. The lines will probably tangle. Most people will probably be using fake bait and this will discourage the fish from biting; because they wont be able to tell the fake bait from the real thing. So what should you do? How can you compete in such a vast market place?

The first thing you must do is start targeting your marketing efforts. You must totally change your "cast out many lines" attitude and concentrate on what really works. Yes, you may have some success fishing at Prospects Lake, but why only accept the crumbs when you can have the whole. Before we all flock down to Prospects Lake, we must first determine if fishing here will be to our benefit or not? You can start by asking:

* What type of fishermen are you?

* What type of fish do you want to catch?

* What type of fish are at Prospects Lake?

* Are these the type of fish you want to catch?

* What type of bait do they like?

* Can you catch enough fish to sustain you for years to come?

* Can you catch enough fish to support you for a life time?

* Does fishing at Prospects Lake, guarantee catch?

* Is Prospects Lake the only place to fish?

* Are there too many people fishing here?

Prospects Lake may appear to be a fishermen's dream, just as the internet may be to the marketer, but this may not be always true. The internet like Prospects Lake has too many fishermen. They're all attempting to reach the same prospects, offering similar products and services, using the same techniques and cliches etc... Prospects are bombarded with 100's of ads everyday; so they too become very confused and can not distinguish your ads from the next persons offer.

You also lack a USP (Unique Selling Position). You fail to show prospects the benefits that make your offer stand out from the rest of the crowd. Prospects only see your ad as just another ad. It is essential the you develop your USP. This will help you determine who and what your targeted market will consist of.

What if you were only interested in catching cat fish, but at Prospects Lake there were only salmon? You will be wasting your time and effort fishing there. On the other hand, what if there were 2 large ponds and another lake where you would be sure to catch cat fish? You would receive better results fishing in them.

Now let's say your online business was wholesale merchandising. Your targeted market may consist of other wholesalers, retailers, distributors. Instead of trying to market your products to the world, you now begin to target where and to who you market your products. You find classified sites, ezines, opt-in mailing lists, magazines etc... that relate to your targeted market.

To some this may seem that we are trying to cut down our targeted market or lessen our chances for better results. When first trying to only reach your targeted market, you may feel that you are not doing your job as a marketer or that you are lessening your chances of growing or expanding, but simple targeted marketing will increase your chances of growth.

There are many successful online businesses that only cater and service there local areas. They never try to promote and market their products to the whole world; they only concentrate on trying to reach this smaller market. To many of us they may seem "small time", but many are making 6 - 7 figure incomes. Trying to be "bigger" may not always be better. By reaching this smaller market they receive better results and can build better relationships. Plus targeted marketing saves you time and money.

So where will YOU be fishing next time? Will YOU be down at Prospects Lake, throwing out "many lines"? Or at the lake where YOU will be guaranteed to catch more fish?

*This article may be reprinted and used in its entirety in your newsletters or ezines. Only requirement is that you also include the resources box below.

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**Article written by John Ellis. John has written several articles, books and manuals on online marketing. Check his newest book, "Net Marketing Made Easy!" His desire is to assist other online businesses in achieving the success YOU deserve! Subscribe to the FREE bi-weekly ezine! http://www.je-circle-marketing.com

3 Words That Sell Like Candy!

In keeping with the theme of creating and improving your sales pages and ad copy, here is a tidbit from Lary Dotson that will help you craft "customer friendly" ad copy.
3 Words That Sell Like Candy!
by Larry Dotson

1) Fast

Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.

For example, you could say:

"Our product works fast!" or "Our product comes with fast shipping options."

2) Guaranteed

Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard-earned money buying your product.

For example, you could say:

"Our product comes with a 90-day money-back guarantee!" or "Don't forget our product comes with a lifetime guarantee!"

3) Easy

Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.

For example, you could say:

"It's the easiest way to lose weight!" or "It's easy to order - just click here and fill out your information!"


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10,000 Sales Letter Words, Phrases & Templates!
Just visit: http://www.ldpublishing.com

4 Common Headline Formulas - And Why They Boost Sales Letter Response Instantly!

By Collin Almeida

Headlines -- the whole of your sales letter depends on them.

So is your headline like a hypnotists trance-inducing machine -- luring readers deeper into a hypnotic buying state, or is your headline more like a glittering disco ball that irritates the heck out of you and makes you want to run for cover?

Truly, your headline makes or breaks the rest of your sales letter. So here are 4 different type of headlines and the reason they work so well...

1) The Testimonial Headline

"Professional Headline Creator Took My Sales Letter's Conversion From a Sloppy 1% To A Whopping 4% Overnight -- And I Can't Write To Save My Life"!

If your product offer is something that you believe will lack credibility on its own (löse weight in x amount of days, make x amount of $ overnight,), then a testimonial headline is an effective way to instantly build believability in your offer.

And the best testimonial headline will be one that shows real results from a real user.

So why do testimonial headlines work?

Because they allow someone else the chance to scream praise for your product. It's an outside view from someone that's in comparison to the prospect reading the headline. And with a strong testimonial ... the excitement and results accomplished from the satisfied customer are immediately believed as something the prospect can expect to achieve too.

2) The How To Headline

"How To Double ... Triple ... Even Quadruple Your Sales Letter's Response Using The First Fully Guaranteed "Profit- Producing" Headline Creation Machine -- Even If You Can't Write"!

"How To" headlines are easy to write by combining a desired benefit and the workings of how to get it. And the power lies within the first two words, "How To", because instantly they set off the thought process that the reader is about to learn something.

And that's why this headline works so well, and is the formula most often used. It gives the reader a specific goal, and makes a strong promise of instruction.

3) The Question Headline

"Are You Ready To Dramatically Increase Your Sales Letter's Pulling Power Without Writing A Word"?

The "Question Headline" can work like magic for you if you know your perfect prospect and exactly what they want (and you must).

The key is to ask a question that they can always answer "yes" to. And once you obtain that "yes" answer, you can almost guarantee that they'll read deep into your sales copy.

Just turn your biggest benefit into a question...

"Would You Like To."

"Do You Want...."

If your benefit is strong, asking a question in your headline will have your prospects nodding "yes" and devouring your copy.

4) The Command Headline

"Create Professional Quality Headlines In Seconds And Increase Your Sales Letter Response -- Guaranteed!"

The "Command Headline" demands the reader's attention, and gives them a benefit and direction.

But why does it work so well?

Because you're telling them to do the action required to get the desired benefit. It's like someone telling you, "Get over here and dig into this bowl of cold chocolate fudge ice cream". If you like ice cream, you're going to jump at the command.

Same deal with your product. Give them something they want, and "command" them to get it. If it's a benefit they want, they're going to jump right in.

And there you have it. 4 powerful headlines and the reason they work so well at pulling prospects deep into your sales letters.

Experiment with them. Split test your headlines, and see which one pulls the best response. Just one headline using one of the formulas above can make all the difference in the response you receive from your sales letter or ad.


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Collin Almeida is the owner of http://www.MasterCopywriters.com the #1 source for the best copywriting tools and resources on the internet. Get a FR.EE copy of The Killer Copywriting Master Checklist! a 220 Item Cheat Sheet of 'profit boosters' that will instantly transform average sales letter into 'blockbusters'. **A $97 Value** visit: http://www.mastercopywriters.com