By Terry Telford
Have you looked at the classified section of your favorite newspaper, ezine, or website lately? Have you noticed all the brilliantly written classified ads? Me either.
To make sure that your classified ads stand out in a crowd, use some simple rules, some creative flair, and an award winning formula. If you follow these A-B-C's for writing effective classifieds, you will increase your response rate and your profits. And that's what it's all about.
Here is your quick and simple A-B-C guide for writing classifieds that sell.
A. Think like your reader. While you are writing your ad, always remember that your reader is thinking 'What's in it for me?'
B. Write your ad to one person. Pretend you are sitting beside your reader having a one-on-one conversation. Don't address your entire market at once. There is only one
person at a time reading your ad.
C. Write a benefits list for your products. Remember, benefits are not features. Here is an example.
FEATURE: Make a million dollars online
BENEFIT: Enjoy the luxurious lifestyle of the rich and famous, right in your own home.
See the difference? A feature is what your product or service does. The benefit is the feel good feeling you get from the feature. Now write a list of all the benefits you can think of for your product.
D. Edit your list of benefits and select the best one. Writing a successful classified is like writing a sentence, you focus on one thought at a time.
E. Write the headline for your classified, using the benefit that you have chosen. The headline is the most important element of your ad. If you don't grab the reader's attention
in a Milli-second as they are scanning all the classifieds, you've lost them.
F. Write the body of your classified using the features that support your benefit.
G. Begin writing your classified without thinking about the final size of the ad. Write as much as you can about your product, but stay focused on the benefit that you have chosen.
By the time you are done you may have a whole page of copy.
H. Edit your ad. Most ezines run classified ads that are approximately 5 lines long and 60 characters wide. Use this guideline to edit your full page of copy down to a normal
classified size. Pick out your best sentences, power words, and convincing arguments that will make your reader click on the link to your website or send you an email.
I. Make sure you include your web address and email. Use http:// before your website address, so that it looks like http://www.bpcpublishing.com and mailto: before your email
address, so that it looks like mailto:firstname.lastname@example.org Don't put a period after .com or you can ruin your link.
J. When you have finished the ad, go back and read it, polish it, and read it again. Leave it for a couple of days and come back and read and polish some more.
When you are writing your ad, make it believable. Using a lot of !!! may get attention, but it makes your ad look gimmicky and less believable. People genuinely want to believe what they are reading, but if you come off like a snake oil sales man, no one will respond to your ad. Your credibility is key.
There is much more to writing a classified ad than just verbally throwing up on your reader. You need to be refined and put some thought into what you are saying. These A-B-C's will help you write a successful and profitable classified ad.
Good luck and God Bless
Writing an effective classified ad is an art and takes practice. For a complete guide and step by step instructions for writing your own classifieds that pull like a magnet, check out this resource. It's the best in the industry.
Wednesday, November 17, 2010
Action Steps (1) ad online (1) advertise your business (1) advertising basic knowledge (1) advertising programs (1) advertising strategy (1) advertising websites (1) AP (1) benefits versus features (1) blog ads (1) boost productivity (1) Brian Tracy (1) buyer (1) classified (1) classified ads (2) classified advertising (1) classified adverts (1) classified categories (1) classified listings (1) classified-ads site (1) classifieds (2) classifieds ads (3) competition (1) copywriter job (1) corporate identity (1) craiglist (1) craigslist ads (1) craigslist classifieds (1) craigslist posting (1) creative advertising (1) customer (1) Defeating Procrastination (1) dilemma (1) direct mail design (1) direct marketing (2) Facebook (1) for ads (1) free advertising (1) free classified ads (2) Getting A Head Start (1) graphics design (1) guerrilla marketer characteristic (1) guide for writing classifieds that sell (1) headline examples (1) how (1) how to write a headline (1) How to write classified ad (1) ideas (1) impulse buying (1) increase (1) internet ads (1) job classifieds (1) keep customer (1) Kevin Thomas (1) lifetime (1) logo (1) marketing design (2) media advertising (1) mindset (1) Monitor Your Time (1) online ads (2) online adversiting marketing (1) online advertising marketing (1) online classified ads (1) online classified advertising (2) organizing office space (1) overcome procrastination (1) Pagerank (1) peak productivity (1) phrases that sell (1) place ad (1) place free ads (1) planning (1) post a free classified ads (1) post ads (1) post classified ads (1) post free ads (1) posting free ad (1) potential (1) privacy (1) project (1) provider (1) referral programme (1) referral programs (1) referral system (1) sales expert (1) scraper Bot (1) seller (1) sentences that sell (1) seo copywriting (1) shopper (1) small business advertising (1) social networking site (1) Steps To Make Classified ads Sell (1) Tactics (1) Techniques (1) time management (1) to (1) TOS (1) USA Free Classified Ads (1) Usfreeads (1) value (1) web (1) web ads (1) web copywriting (1) words that sell (1) writing headlines (1) writing tips (1) ZIglar (1)